Higher Education Executive

Robert Knight

Gray Insights

Evaluating Program Economics: A Data-Informed Approach to Strategic Decision-Making in Higher Education

Facing unprecedented financial and demographic challenges, colleges and universities must adopt strategic financial management practices to thrive. Program economics offers a data-informed approach to understanding the revenue and costs associated with individual programs, enabling institutions to make informed decisions. This methodology not only supports financial sustainability but also aligns academic offerings with market demands, helping to attract and retain students in a competitive landscape. Embracing this student-centric approach can provide a crucial advantage in ensuring institutional success.

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