PES Software
What is PES Software?
Gray Decision Intelligence Program Evaluation System (PES) software helps higher-education institutions make better-informed decisions that improve growth, efficiency, and student success. The Gray academic PES is the only platform that provides data by program on external markets and institutional performance.
PES Economics and Outcomes measures internal financial and academic performance, including actual and benchmark revenue, cost, margin, retention rates, and faculty productivity by program and department. Our Economics Agent enables clients to ask questions in plain English and get the data they need.
PES Markets includes data on student demand, jobs, skills, and competition for over 1,500 academic programs. It corrects completions and local labor market supply; for example, 500,000+ online students are usually shown at institutions’ locations; Gray reports them where they live and work.

PES Software from Gray DI:
PES Economics and Outcomes
- Economic Analysis: Understand the economics of your portfolio using aggregated totals and per credit hour delivered. Analyze revenue, cost, and margin by college, department, program, and course to inform financial decision-making.
- Outcome Evaluation: Assess student success across programs, courses, and student segments to identify gaps and inform improvement and retention strategies.
- Benchmarking: Set data-informed goals for improvement by comparing your revenue, cost, margins, and outcomes with other institutions.


PES Markets
- Market Insights: Identify programs to launch and grow. PES Markets provides information on student demand, competition, and employment outcomes across over 1,500 academic programs and all award levels.
- Strategic planning: Inform ongoing program planning and development decisions. PES Markets helps you align your portfolio with market trends and quickly identify new opportunities.
- Competitive Analysis: Inform marketing and recruitment strategies. PES Markets offers insights into the local competitive landscape for online and on-ground programs.
Academic Management
PES Academic Program Management Dashboards present you with the following:
- Offers a snapshot of KPIs for each of your academic programs, enabling efficient budget allocation and management.
- Integrated Insights: Highlights data on markets, economics, academics, and demographics by program - all on one page.
- Comprehensive view: Offers a complete view of your portfolio's performance, with key program metrics displayed for easy comparison.
- Continuous Improvement: Highlights improvement areas and supports accreditation preparation, potentially enhancing the institution's financial stability and reputation.


GeoTargeting
- Targeted Recruitment: By identifying markets where individuals are more likely to enroll in their institution, deans can focus recruitment efforts more efficiently, attracting a larger pool of potential students.
- Optimized Marketing Investments: GeoTargeting ensures that marketing and admissions investments yield the highest ROI by targeting the most promising markets, ensuring resources are used effectively.
- Revenue Growth: A targeted approach based on GeoTargeting insights can increase student enrollment, subsequently boosting revenue. This increased revenue can then be reinvested in marketing and academic programs, supporting a continuous growth cycle for the college.
Data Dashboards
PES includes access to the Markets Data Dashboards, which offer robust datasets on job postings, keyword searches, enrollment, non-degree demand, international student demand, and athletics.
