Gray Decision Intelligence provides the only complete academic Program Evaluation System (PES) for higher education

$10M+

Program Revenue Generated

3,500+

PES Users

1,500+

Books Sold

1,500+

CIPS

Academic Programs Available

100M+

Unique Data Points

“Gray DI is truly amazing. Their expertise in higher education analytics is remarkable. They also have an excellent support team to aid users’ questions that could range from simple, complex and everything in between.”

“Organizations across all industries should take a page from Gray DI’s book of how to best deliver top-quality data analytics, along with equally matched customer support.”

“My message to other universities is that if you are committed to having a process of ongoing program evaluation based on internal and external data analysis, you need Gray PES.”

Leading-Edge Software for Higher Education

Gray DI’s Program Evaluation System (PES) is designed to help educational institutions make data-informed decisions that increase revenue, reduce cost, and save time.

Economics and Outcomes

Optimize Performance

Markets

Inform Program Decisions

Academic Management

Data-Informed Evaluation

GeoTargeting

Increase Marketing ROI

Data Dashboards

Customizable Data Displays

Gray DI's solutions-based software helps institutions...

Grow

Boost enrollment by investing in current and new programs in healthy, growing markets

Strengthen Financial Performance

Generate funding for growth and improve student outcomes by optimizing courses, sections, and schedules

Democratize Data

Make data universally accessible and usable, regardless of analytical skill.

Inform Decisions

Use decision-support dashboards that integrate relevant internal data and custom market information

Discover how Gray DI's PES Software helps...

NEW! PES PROGRAM PROFILES

Smarter Program Planning Starts Here

Turn data into decisions with custom insights into student demand, employment trends, and the competitive landscape.

Why choose Gray DI?

Complete, Accurate Data

To make well-informed decisions, you need good data. Gray DI invests millions of dollars to buy and refine the most current market and economic data for you.

Reports Delivered in Minutes

Gray DI provides AI-generated reports that distill over 50 crucial metrics on student demand, job market trends, and competitor activity into concise text reports for over 1,500 IPEDS programs.

Predict Program Size

You need confidence in your program investments. Gray DI’s developed a unique machine-learning model that accurately predicts program size.

Free Customer Support by Real Humans

Gray DI clients enjoy convenient access to our expert resource team, offering daily drop-in office hours and flexible, personalized one-on-one meetings.

Read our latest news and insights:

Gray Insights

Beyond the Budget: The Data Challenges in Calculating Academic Program ROI

Measuring academic program ROI takes more than a spreadsheet. True insight comes from understanding the full picture, including shared revenue, interdisciplinary teaching, and real post-graduate

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Gray Insights

Crossing (Off) the Delaware – to Get Better Benchmarks

Which costs are draining resources unnecessarily, and which are worth protecting? Without the right benchmarks, it is almost impossible to know. With The University of

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Gray Insights

The Perils of Flawed Data in the Age of AI

AI can unlock powerful insights for colleges and universities—but only if it’s fueled by accurate data. Explore how outdated or incomplete inputs can quietly distort

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Gray Insights

Rebuilding the Humanities: Innovative Interdisciplinary Majors to Watch

Once seen as relics of the past, humanities programs are quietly evolving to meet the demands of today’s students and employers. A new wave of

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Gray Data

Addressing the Primary Care Gap: How Higher Ed Can Lead with PA Programs

A growing physician shortage is reshaping the future of healthcare and higher education. As demand for primary care rises, Physician Assistant (PA) programs are stepping

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Gray Insights

Agentic AI: A New Partner in Progress for Higher Education and Beyond

We’ve entered the era of Agentic AI—where systems don’t just respond to prompts but act with autonomy, intention, and adaptability. This shift opens new possibilities

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