A dean tasked with overseeing academic and administrative operations within a college or university must keep academic programs aligned with market demands, enhance recruitment strategies, and ensure efficient use of resources. A data-informed approach would enable you to position your institution for sustained growth, heightened relevance, and robust financial health.
Gray Decision Intelligence recommends PES Markets and Gray DI GeoTargeting.
Recommended Solutions for Deans:
PES Markets
PES Markets focuses on the following:
- Program Relevance & Alignment: With information on over 1,500 academic programs and six award levels, PES Markets offers invaluable insights into student demands, enabling deans to ensure their college's offerings remain relevant and aligned with evolving market and community needs.
- Strategic Planning: The comprehensive data helps deans in future-forward planning for their college, ensuring programs remain competitive and in line with market demands.
- Program Evaluation: Deans can efficiently evaluate the performance and relevance of their program portfolio, identifying those that need enhancement, revision, or potential discontinuation.
GeoTargeting
Gray DI GeoTargeting offers insight into the following:
- Targeted Recruitment: By identifying markets where individuals are more likely to enroll in their institution, deans can focus recruitment efforts more efficiently, attracting a larger pool of potential students.
- Optimized Marketing Investments: GeoTargeting ensures that marketing and admissions investments yield the highest ROI by targeting the most promising markets, ensuring resources are used effectively.
- Revenue Growth: A targeted approach based on GeoTargeting insights can increase student enrollment, subsequently boosting revenue. This increased revenue can then be reinvested in marketing and other areas, supporting a continuous growth cycle for the college.
“With the access we now have to timely data about student demand, employer demand, competitor trends and emerging opportunities, we are able to access timely and accurate program market research for any of our programs. I can’t imagine how we could keep up without it.”
