Our Team

Meet Gray DI

We are industry leaders in academic program evaluation and management

Gray’s experienced and talented team members work collaboratively across departments to develop program evaluation management software that empowers higher education. Gray clients have the tools and knowledge to make data-informed decisions and develop successful long-term strategies in academic program management.


Bob Atkins, CEO & Founder of Gray DI

Bob Atkins


Bob led Gray’s entry into the education industry and the development of Gray’s proprietary industry databases and service offerings. He has worked directly with many of Gray’s education clients, consulting with CEOs and CMOs on business strategy, pricing, location selection, curricular efficiency, and program strategy.

Steve Probst

Steve Probst

SVP, Customer Success and Data Integrity

Steve works with colleges and universities to assess current and identify new academic programs, evaluate potential new geographic markets and campus locations, improve curricular efficiency, and address other strategic, enrollment, and financial challenges.

Mary Upchurch

EVP, Customer Success

Mary leads Gray’s relationships with many of the firm’s largest education clients, including state-wide systems with their unique concerns and requirements. Her work includes institutional strategy development, market location, and program portfolio analysis including market vitality, program economics and pricing offer optimization. She specializes in facilitating the critical engagement processes needed to support various governance models, key stakeholders and ensuring transparency of process for institutional alignment and success.

closeup photo of

Zachary Paz


Zach has developed and led Gray’s data analytic capabilities and tools. He has drawn together more than a dozen industry and proprietary sources to create comprehensive education industry analytical software. He works with Gray’s education clients, consulting them on program strategy, pricing, marketing, financial analysis, and location selection.

Pete Starrett


Pete has worked extensively on marketing, operations, program, and location strategies for both on-ground and online colleges and universities across the country. He has developed a method that Gray’s education clients use to review and assess their programs and campuses across dozens of U.S. markets.


Lisa Piatek

SVP, Business Development

Lisa is responsible for establishing and sustaining Gray’s relationships with higher education institutions. She helps institutions find the support they need for strategic planning, program selection and assessment, pricing, and location selection.

Ned Caron

Ned Caron

SVP, Marketing

Ned leads the Marketing Team at Gray with a data-informed approach. He is fluent in Gray’s leading-edge technology, which is helping to guide and shape efficient and smart decision-making as the most dynamic landscape the higher education industry has ever seen continues to unfold.

Team Members

Youssef Aljabi

Manager, Data Science and Product

Jamie Allsbury

RVP, Business Development

Bilal Amiri

Decision Intelligence Analyst

Ellen Atkins

VP, Administration

Elizabeth Atkins

VP, Decision Intelligence Analysts and Product

Monica Bilson

Project Manager

Lorlei Boyd

Decision Intelligence Analyst

Blair Bullock
Data Engineer
Liu Chang
Decision Intelligence Analyst
Andy Dunn
Manager, CS and Admin
David Fox
AI Research Scientist
Ralph Garcia
RVP, Business Development
Michael Hunter
Customer Success and Product Analyst
Mitchell Jillson
Decision Intelligence Senior Analyst
Travis Johnson
Director, Business Development
Nick Jones
Manager, Customer Success
Reeghan Kerns
Associate Manager, Marketing
Kara Kimberl
Decision Intelligence Analyst
Vladimir Landaverde
Director, Decision Intelligence Development
Ravi Lanka
Senior Decision Intelligence Developer
Jill OBarske
RVP, Business Development
Juanel Oriach
Director, Customer Success
Dave Pearce
Director, Business Development
Mary Ann Romans
Director, Marketing
Andrew Romans
Decision Intelligence Analyst Intern
Elaine Rowles
Senior Director, Research
Nick Rowles
Senior Data Engineer
Siva Sanapathi
Decision Intelligence Developer
Xinxin Zhang
Decision Intelligence Analyst
Jennifer Ziegler
Senior Director (CS, HR, and Compliance)

Authorities in Academic Program Evaluation and Management

From market evaluation and curricular efficiency to machine learning and predictive analytics, Gray team members are masters of data analysis for academic program evaluation. They serve as public speakers, authors, writers, and expert sources in the field of academic program evaluation and management.