CEO AND FOUNDER OF GRAY DECISION INTELLIGENCE

Robert Gray Atkins

Gray Insights

The Fiscal Fitness Formula for Colleges: Enrollment, Efficiency, and Margin Growth

Fiscal fitness isn’t just about balancing budgets—it’s about ensuring long-term sustainability and student success. With enrollment growth rebounding and greater opportunities to improve efficiency, institutions have a prime opportunity to strengthen their financial health. Targeted enrollment strategies, smarter resource allocation, and academic efficiencies can drive operating margins without resorting to program cuts. Now is the time to rethink investments in marketing, retention, and faculty workloads to build a stronger, more resilient institution.

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February 4, 2025
Gray Insights

Stop Cutting Programs: A Smarter Approach to Cost Reduction in Higher Education

Facing financial challenges? You’re not alone. Many institutions are struggling to increase revenue and reduce costs, and traditional cost-cutting measures like program cuts often do more harm than good. These cuts fail to consider the complex web of revenue generators and resources within an institution. By gaining a deep understanding of program economics, colleges and universities can identify hidden opportunities for growth, optimize faculty workload, and make strategic adjustments that ensure long-term financial sustainability.

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December 3, 2024
Masterclass Graphs coming out of book
Gray Insights

Start, Stop, or Grow: A Master Class on Academic Program Evaluation and Management

Improve your institution’s academic program portfolio with Gray’s free Master Class series led by experienced higher-education decision-makers. This four-part series covers data analysis, AI and machine learning, program evaluation, and student success integration. Stay ahead of the competition and ensure success by evaluating programs based on mission, academics, markets, and margins.

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March 28, 2023
Gray Insights

What Are the Three Qualities of a Winning Academic Program?

Discover the unique blend of mission, market, and margins that makes a winning program. Take a deep dive into the exciting process of defining your mission, understanding student demand, and maximizing program economics. Join the journey towards creating academic programs that not only drive success for your students, but also leave a lasting impact on your institution and community.

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February 7, 2023
Gray Insights

How to Determine Alignment Between Jobs and Academic Programs

Explore the connection between academic programs and employment opportunities with this in-depth analysis of the crosswalk between degree and employment. Learn how to use this tool to align academic programs with the right employment opportunities and understand the limitations of commonly used data. This thought-provoking piece will challenge your perceptions and change the way you think about degrees, jobs, and wages.

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January 17, 2023
Gray Insights

Leadership Matters. Now More than Ever.

Explore the challenges facing higher education and discover the keys to successful leadership in this thought-provoking blog by Melissa Morriss-Olson. From truth-telling and truth-seeking to building relationships and taking bold action, learn how the best leaders are navigating the rapidly changing landscape of higher education and making a difference for their institutions and students.

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December 27, 2022
Gray Insights

How to Cut Through the Chaos and Define Your Institution’s Markets

Defining your markets is an important step in the program evaluation process, but it isn’t always a simple one. For some colleges, the definition of markets is more complex. The college might serve several markets. Regardless, it is important to correctly define the markets to be analyzed so that you can discover new opportunities for your institution and create a collaborative PES.

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December 13, 2022
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