An admissions officer, central to shaping an institution’s incoming student body, needs tools to optimize recruitment strategies, communicate effectively with potential students, and ensure a streamlined and efficient admissions process. This data-informed approach makes your job more efficient and supports your college or university’s mission, growth, and revenue goals.
Gray Decision Intelligence recommends PES Markets and Gray DI GeoTargeting.
Recommended Solutions for Admissions:
PES Markets
PES Markets makes the following actionable:
- Understanding Student Preferences: With data from over 1,500 academic programs and six degree levels, PES Markets equips admissions officers with insights into which programs are in demand, helping them anticipate the needs and preferences of prospective students.
- Strategic Communications: With a grasp of popular academic programs, admissions officers can tailor their communication and outreach to highlight programs of interest, making their institution more appealing to potential applicants.
- Enrollment Predictions: By understanding market trends, admissions officers can better predict which programs will likely see increased enrollment, allowing for better planning and resource allocation.
GeoTargeting
Gray DI GeoTargeting provides the following:
- Efficient Recruitment: GeoTargeting helps admissions officers identify which markets contain a higher concentration of potential enrollees. This allows for targeted recruitment efforts, optimizing resources and time.
- Enhanced Marketing ROI: By focusing marketing efforts on identified high-yield regions, admissions officers can ensure higher returns on marketing investments, leading to a more cost-effective admissions process.
- Revenue Cycle Enhancement: A practical, targeted approach can increase enrollment and revenue. This additional revenue can be reinvested in further refining the admissions process, leading to sustained growth.
“The PES platform has opened doors for our program participants to in-demand, high-growth career opportunities with companies like Boeing and Microsoft. It’s helped Fresh Start increase successful outcomes for our clients on their journey to self-sufficiency.”
