GRAY DI:
Academic Program Evaluation
& Student Success
WHO IS GRAY DECISION INTELLIGENCE?
Gray DI is a data, software, and services firm that helps higher education institutions grow, become more efficient, and improve student outcomes. Our Program Evaluation System informs decisions on academic programs to start, stop, or grow. Our College Companions help students learn, get jobs, and improve their communication skills.
Over 200 institutions and thousands of users trust Gray DI to manage 100 million unique data points to inform academic program decisions.

How Does PES Software
Help Higher Education?
THE GRAY DI ADVANTAGE:
- Accurate Data:
We correct major mistakes in IPEDS data to show where online students actually live, providing a "source of truth" for your market. - Actionable Insights: We track over 1,500 programs and real-time job trends, helping our users generate over $10 million in new program revenue.
- Expert Support: We provide one-on-one human customer support.

How Does Gray DI
Support Student Success?
We built College Companions (CoCo), an AI support suite, to ensure no student is left without guidance. Using proprietary technology, CoCo provides personalized, round-the-clock support to students, faculty, and staff, making assistance more efficient, effective, and accessible.

WHY WE BUILT AN AI SUPPORT SUITE:
- Improve Retention:
Our goal is to help colleges improve student success and stay in school. - Personalized Assistance: CoCo provides personalized, secure assistance that scales without increasing staff burnout.
- Available 24/7: Students get immediate academic help and career guidance regardless of the hour or language.
What Is Gray DI's
Mission for Higher Ed?
Gray DI provides innovative software that offers easy access to the data critical for academic program management. As champions for higher education, we provide the tools that help institutions adapt to a rapidly changing environment. We believe higher education is vital to society because it prepares students for meaningful careers and preserves our culture.
- “Gray DI’s mission is to help our clients do well by doing good…better.”
OUR SOFTWARE SOLUTIONS:
The PES platform is available as an annual or multi-year subscription. The system enables collaborative evaluations that deliver measurable institutional growth.
Boost Enrollment
Identify high-demand programs and untapped student markets to grow incoming class sizes.
Boost Revenue
Optimize your program portfolio to eliminate waste and capture millions in new institutional revenue.
Improve Student Outcomes
Align curriculum with real-world job markets to ensure graduates find meaningful, high-paying careers.
About Gray DI
Frequently Asked Questions (FAQ)
What is Gray Decision Intelligence (Gray DI)?
Gray DI is a data and software firm that provides the only complete academic Program Evaluation System (PES) to help higher education institutions make data-informed growth decisions.
What is the Program Evaluation System (PES)?
PES is a data-driven platform that helps universities assess the financial health, student demand, and job market outcomes of their academic programs.
How does Gray DI provide more accurate enrollment data?
Our enrollment data is up-to-date through the most current semester. That is three-to-five years more recent than competitors’ information, which relies on IPEDS completions data and reflects the majors that students chose three-to-five years before completion.
How does Gray DI correct location errors for distance education completions in IPEDS data?
We correct IPEDS errors by placing online completions in the markets where students actually live, rather than just at the institution’s headquarters. This provides a more accurate view of local student demand.
How does Gray DI predict the success of a new academic program?
Our PES Predict module uses a machine-learning model to estimate potential enrollment for new programs with over 90 percent accuracy, significantly reducing the financial risk of new launches.
What is College Companions (CoCo)?
CoCo is an AI success suite that provides 24/7 personalized tutoring, career guidance, and communication practice for students. Our tutoring software is grounded in the institution’s curriculum, while career guidance is based on data from 30 million alumni profiles.
What kind of support does Gray DI offer?
We provide daily office hours and one-on-one support with higher education industry veterans, as well as 24/7 AI-enabled technical assistance.