About Gray DI
We help education clients develop data-informed institutional strategies that maximize outcomes for students, the school, and its constituencies.
Introduction to Gray DI
Gray DI provides the only complete academic Program Evaluation System (PES) for higher education.
Combining software, data, and facilitated processes, Gray’s PES enables institutions to make data-informed program decisions that strengthen relationships among faculty and administrators. PES includes current, local data on student demand, plus jobs, skills, and competition for more than 1,500 academic programs. PES corrects profound errors in many widely-used labor market data sources. For example, IPEDS reports several hundred thousand online completions in the wrong states – the headquarters locations of the institutions; Gray puts them back in the markets where the students live. PES also provides easy-to-understand dashboards that use internal data to track program economics, academic performance, and demographics data. PES enables collaborative, data-informed program evaluation and ongoing program portfolio management, which allows institutions to adapt to a rapidly changing environment. By strengthening program evaluation and management, PES increases enrollment, and strengthens financial results.
Our Promise
We provide the only complete academic Program Evaluation System: PES. Gray DI is trustworthy, insightful, innovative, collaborative, and reliable. We are champions of higher education.
Our Purpose
We provide innovative, leading-edge software that provides easy access to data streams critical to academic program evaluation and management.
Our Software
PES enables data-informed, collaborative program evaluations that increase enrollment, strengthen financial performance, and improve student outcomes. PES is available as an annual or multi-year subscription.
Our Belief
Higher education plays a vital role in our society. It prepares students for meaningful careers and transmits our culture and knowledge to the next generation.
We care about higher education because we believe it plays a vital role in our society.
Read our latest news and insights:

The Perils of Flawed Data in the Age of AI
AI can unlock powerful insights for colleges and universities—but only if it’s fueled by accurate data. Explore how outdated or incomplete inputs can quietly distort critical decisions—and why getting the data right is essential to fully realizing AI’s potential.

Rebuilding the Humanities: Innovative Interdisciplinary Majors to Watch
Once seen as relics of the past, humanities programs are quietly evolving to meet the demands of today’s students and employers. A new wave of interdisciplinary degrees is blending cultural literacy, critical thinking, and ethical reasoning with career-aligned skills in areas like digital media, public health, and social entrepreneurship. Explore how institutions are reimagining the liberal arts—not as nostalgia, but as a modern, adaptable foundation for leadership, innovation, and workforce relevance.

Addressing the Primary Care Gap: How Higher Ed Can Lead with PA Programs
A growing physician shortage is reshaping the future of healthcare and higher education. As demand for primary care rises, Physician Assistant (PA) programs are stepping in, offering a faster, more flexible path to the workforce. Explore how PA programs are becoming a key growth opportunity for colleges and a vital solution for U.S. healthcare.

Agentic AI: A New Partner in Progress for Higher Education and Beyond
We’ve entered the era of Agentic AI—where systems don’t just respond to prompts but act with autonomy, intention, and adaptability. This shift opens new possibilities for learning, research, and administration in higher ed. Explore how Agentic AI works, what sets it apart, and why thoughtful integration could be a game-changer for institutions.

The AI Tutor: A Human-Centered Approach
AI tutors can be transformative—but only when built the right way. Curious what that actually takes? From avoiding AI “hallucinations” to protecting professors’ content and making sure students get real support (not shortcuts), this deep dive breaks down the must-haves for building AI that truly belongs in the classroom.

Mars: The Next Leap for Humankind
Mars is no longer just the stuff of science fiction—it’s emerging as the next grand challenge for humanity, demanding expertise far beyond rocket science. From sustainable life-support systems to interplanetary law and supply chain logistics, preparing for a future on the Red Planet calls for a truly multidisciplinary approach. With universities already launching innovative programs in space exploration, planetary science, and even Martian community simulations, the groundwork for our next giant leap is already underway.

About Gray DI FAQ
What is Gray Decision Intelligence (Gray DI)?
Gray Decision Intelligence (Gray DI) provides the only complete academic Program Evaluation System (PES) for higher education institutions, designed to enable data-informed decisions.
What is the Program Evaluation System (PES) software used for?
The PES software helps higher education institutions increase revenue, reduce costs, and save time by making data-informed decisions about their academic programs, economics, and operations.
How does Gray DI help institutions grow enrollment?
Gray DI helps institutions boost enrollment by providing insights to invest in current and new programs within healthy, growing markets, supported by tools like interactive insight maps for student migration trends.
What are the core features of Gray DI's PES software?
The PES software includes key features such as Economics and Outcomes analysis, Market insights, Academic Management tools, GeoTargeting, Data Dashboards, and a unique machine-learning model for accurate program size prediction.
Who is the primary audience for Gray DI's solutions?
The primary audience for Gray DI’s solutions includes Provosts, Deans, Presidents, Admissions departments, CFOs, professors, and Research departments within higher education.
Does Gray DI provide data on the job market and student demand?
Yes, Gray DI provides AI-generated reports with crucial metrics on student demand, job market trends, and competitor activity to inform program decisions.
What kind of support does Gray DI offer its clients?
Gray DI offers free customer support, including access to an expert resource team, daily drop-in office hours, and personalized one-on-one meetings.
How does Gray DI identify emerging trends and student demand in higher education?
Gray DI invests significantly in acquiring and refining current market and economic data, providing AI-generated reports with over 50 crucial metrics on student demand, job market trends, and competitor activity across thousands of academic programs. They also offer interactive insight maps on student enrollment and migration trends.
What unique predictive capabilities does Gray DI offer for university program planning?
Gray DI leverages a unique machine-learning model to accurately predict future program size and create a pro forma. This capability provides universities with forward-looking insights to inform strategic planning for academic programs, resource allocation, and enrollment management.
What is Gray DI's perspective on the role of AI and data in the future of higher education?
Gray DI emphasizes the power of data-informed decisions and utilizes AI-generated reports to help institutions grow and strengthen financial performance. Their insights touch upon the transformative potential of AI in areas like personalized learning (e.g., “The AI Tutor”) and overall academic management, advocating for democratizing data to make it universally accessible and usable.