About Gray DI
We help education clients develop data-informed institutional strategies that maximize outcomes for students, the school, and its constituencies.
Introduction to Gray DI
Gray DI provides the only complete academic Program Evaluation System (PES) for higher education.
Combining software, data, and facilitated processes, Gray’s PES enables institutions to make data-informed program decisions that strengthen relationships among faculty and administrators. PES includes current, local data on student demand, plus jobs, skills, and competition for more than 1,500 academic programs. PES corrects profound errors in many widely-used labor market data sources. For example, IPEDS reports several hundred thousand online completions in the wrong states – the headquarters locations of the institutions; Gray puts them back in the markets where the students live. PES also provides easy-to-understand dashboards that use internal data to track program economics, academic performance, and demographics data. PES enables collaborative, data-informed program evaluation and ongoing program portfolio management, which allows institutions to adapt to a rapidly changing environment. By strengthening program evaluation and management, PES increases enrollment, and strengthens financial results.
Our Promise
We provide the only complete academic Program Evaluation System: PES. Gray DI is trustworthy, insightful, innovative, collaborative, and reliable. We are champions of higher education.
Our Purpose
We provide innovative, leading-edge software that provides easy access to data streams critical to academic program evaluation and management.
Our Software
PES enables data-informed, collaborative program evaluations that increase enrollment, strengthen financial performance, and improve student outcomes. PES is available as an annual or multi-year subscription.
Our Belief
Higher education plays a vital role in our society. It prepares students for meaningful careers and transmits our culture and knowledge to the next generation.
We care about higher education because we believe it plays a vital role in our society.
Read our latest news and insights:
The 24/7 Career Advisor I Wish I’d Had in College
Many students hesitate to ask for help until it feels too late. This reflection explores that moment of uncertainty and how AI can help bridge the gap. Meet Career Companion, an empathetic 24/7 partner that helps students privately explore academic and career paths before meeting with an advisor. Discover how CoCo and the College Companions are reshaping how students navigate their choices with confidence and clarity.
Beyond the Prompt: Why Agentic AI Is the Future-Proofing Strategy for Community Colleges
As AI evolves from reactive to agentic, colleges face a defining moment. Agentic AI can transform how institutions operate, teach, and support students, creating new capacity for personalization, efficiency, and insight while preserving human oversight and ethics. Discover how colleges can move beyond prompting to build AI-prepared, future-ready institutions.
The 8 Pillars of AI Adoption: A Roadmap for Community College Leaders
Artificial Intelligence is reshaping education faster than most institutions can respond. The 8 Pillars of AI Adoption outlines a clear roadmap to help colleges harness AI’s transformative potential while maintaining ethical governance, supporting faculty, and preparing students for an AI-driven workforce. Explore how forward-thinking leaders are turning rapid change into long-term opportunity and discover the strategies that can make your institution future ready.
Beyond the Budget: The Data Challenges in Calculating Academic Program ROI
Measuring academic program ROI takes more than a spreadsheet. True insight comes from understanding the full picture, including shared revenue, interdisciplinary teaching, and real post-graduate outcomes. Traditional analyses often miss these nuances, leading to misguided cuts or overlooked opportunities. Discover how a comprehensive, data-informed approach can reveal the programs that drive growth and sustain institutional health.
Crossing (Off) the Delaware – to Get Better Benchmarks
Which costs are draining resources unnecessarily, and which are worth protecting? Without the right benchmarks, it is almost impossible to know. With The University of Delaware’s Cost Study (the Cost Study) ending, institutions face a gap in guidance. Discover how Gray DI delivers high-resolution benchmarks that uncover inefficiencies, highlight smarter investment opportunities, and provide the clarity needed to strengthen instructional costs, staffing, and program viability.
The Perils of Flawed Data in the Age of AI
AI can unlock powerful insights for colleges and universities—but only if it’s fueled by accurate data. Explore how outdated or incomplete inputs can quietly distort critical decisions—and why getting the data right is essential to fully realizing AI’s potential.
About Gray DI FAQ
What is Gray Decision Intelligence (Gray DI)?
Gray Decision Intelligence (Gray DI) provides the only complete academic Program Evaluation System (PES) for higher education institutions, designed to enable data-informed decisions.
What is the Program Evaluation System (PES) software used for?
The PES software helps higher education institutions increase revenue, reduce costs, and save time by making data-informed decisions about their academic programs, economics, and operations.
How does Gray DI help institutions grow enrollment?
Gray DI helps institutions boost enrollment by providing insights to invest in current and new programs within healthy, growing markets, supported by tools like interactive insight maps for student migration trends.
What are the core features of Gray DI's PES software?
The PES software includes key features such as Economics and Outcomes analysis, Market insights, Academic Management tools, GeoTargeting, Data Dashboards, and a unique machine-learning model for accurate program size prediction.
Who is the primary audience for Gray DI's solutions?
The primary audience for Gray DI’s solutions includes Provosts, Deans, Presidents, Admissions departments, CFOs, professors, and Research departments within higher education.
Does Gray DI provide data on the job market and student demand?
Yes, Gray DI provides AI-generated reports with crucial metrics on student demand, job market trends, and competitor activity to inform program decisions.
What kind of support does Gray DI offer its clients?
Gray DI offers free customer support, including access to an expert resource team, daily drop-in office hours, and personalized one-on-one meetings.
How does Gray DI identify emerging trends and student demand in higher education?
Gray DI invests significantly in acquiring and refining current market and economic data, providing AI-generated reports with over 50 crucial metrics on student demand, job market trends, and competitor activity across thousands of academic programs. They also offer interactive insight maps on student enrollment and migration trends.
What unique predictive capabilities does Gray DI offer for university program planning?
Gray DI leverages a unique machine-learning model to accurately predict future program size and create a pro forma. This capability provides universities with forward-looking insights to inform strategic planning for academic programs, resource allocation, and enrollment management.
What is Gray DI's perspective on the role of AI and data in the future of higher education?
Gray DI emphasizes the power of data-informed decisions and utilizes AI-generated reports to help institutions grow and strengthen financial performance. Their insights touch upon the transformative potential of AI in areas like personalized learning (e.g., “The AI Tutor”) and overall academic management, advocating for democratizing data to make it universally accessible and usable.