About Gray DI
We help education clients develop data-informed institutional strategies that maximize outcomes for students, the school, and its constituencies.
Introduction to Gray DI
Gray DI provides the only complete academic Program Evaluation System (PES) for higher education.
Combining software, data, and facilitated processes, Gray’s PES enables institutions to make data-informed program decisions that strengthen relationships among faculty and administrators. PES includes current, local data on student demand, plus jobs, skills, and competition for more than 1,500 academic programs. PES corrects profound errors in many widely-used labor market data sources. For example, IPEDS reports several hundred thousand online completions in the wrong states – the headquarters locations of the institutions; Gray puts them back in the markets where the students live. PES also provides easy-to-understand dashboards that use internal data to track program economics, academic performance, and demographics data. PES enables collaborative, data-informed program evaluation and ongoing program portfolio management, which allows institutions to adapt to a rapidly changing environment. By strengthening program evaluation and management, PES increases enrollment, and strengthens financial results.
Our Promise
We provide the only complete academic Program Evaluation System: PES. Gray DI is trustworthy, insightful, innovative, collaborative, and reliable. We are champions of higher education.
Our Purpose
We provide innovative, leading-edge software that provides easy access to data streams critical to academic program evaluation and management.
Our Software
PES enables data-informed, collaborative program evaluations that increase enrollment, strengthen financial performance, and improve student outcomes. PES is available as an annual or multi-year subscription.
Our Belief
Higher education plays a vital role in our society. It prepares students for meaningful careers and transmits our culture and knowledge to the next generation.
We care about higher education because we believe it plays a vital role in our society.
Read our latest news and insights:
The AI Tutor: A Human-Centered Approach
AI tutors can be transformative—but only when built the right way. Curious what that actually takes? From avoiding AI “hallucinations” to protecting professors’ content and making sure students get real support (not shortcuts), this deep dive breaks down the must-haves for building AI that truly belongs in the classroom.
Mars: The Next Giant Leap for Humankind
Mars is no longer just the stuff of science fiction—it’s emerging as the next grand challenge for humanity, demanding expertise far beyond rocket science. From sustainable life-support systems to interplanetary law and supply chain logistics, preparing for a future on the Red Planet calls for a truly multidisciplinary approach. With universities already launching innovative programs in space exploration, planetary science, and even Martian community simulations, the groundwork for our next giant leap is already underway.
Beyond the RCM Budget: Seeing the Real Story of Your University’s Finances
Behind every college budget lies a deeper story—one that traditional reports often miss. With tools like Gray DI’s Program Economics, academic leaders can move beyond broad revenue and expense figures to uncover what’s really driving costs, margins, and strategic opportunities at the course and program level. From identifying which courses quietly subsidize others to making precise, data-informed adjustments, this level of insight turns financial management into a powerful tool for shaping the future of higher education.
Using Data to Rebuild Trust and Confidence in Higher Education
Public trust in higher education is declining—but the data tells a different story. From lifetime ROI figures to real-world alumni outcomes and program-level financial performance, explore how institutions can use transparent, relevant data to show the enduring value of a college degree. Learn how to shift the narrative, build confidence among students and stakeholders, and make the case for higher education with evidence, not assumptions.
April 2025 Higher Ed Program Trends: What’s New, What’s Next
As student interests and workforce demands continue to evolve, colleges are responding with a wave of innovative new programs — and April 2025 was no exception. From AI doctorates to short-form credentials in trades and tech, institutions are rethinking not just what they offer, but how they deliver it. Explore the latest trends shaping academic portfolios, and see how schools are using program launches as strategic levers for growth, access, and relevance.
The AI Education Boom: Masters Lead the Charge, Community Colleges Join the Fray
AI education is booming—and it’s not just for tech giants or elite institutions. From soaring master’s degree enrollment to cutting-edge associate programs at community colleges, schools across the country are rapidly expanding AI offerings to meet rising employer demand. Explore the data behind this surge, the surprising role of community colleges, and what institutions should know to stay ahead in preparing tomorrow’s AI workforce.
