About Gray DI
We help education clients develop data-informed institutional strategies that maximize outcomes for students, the school, and its constituencies.
Introduction to Gray
Gray DI provides the only complete academic Program Evaluation System (PES) for higher education.
Combining software, data, and facilitated processes, Gray’s PES enables institutions to make data-informed program decisions that strengthen relationships among faculty and administrators. PES includes current, local data on student demand, plus jobs, skills, and competition for more than 1,500 academic programs. PES corrects profound errors in many widely-used labor market data sources. For example, IPEDS reports several hundred thousand online completions in the wrong states – the headquarters locations of the institutions; Gray puts them back in the markets where the students live. PES also provides easy-to-understand dashboards that use internal data to track program economics, academic performance, and diversity. PES enables collaborative, data-informed program evaluation and ongoing program portfolio management, which allows institutions to adapt to a rapidly changing environment. By strengthening program evaluation and management, PES increases enrollment, strengthens financial results, and improves DEI.
Our Promise
We provide the only complete academic Program Evaluation System: PES. Gray DI is trustworthy, insightful, innovative, collaborative, and reliable. We are champions of higher education.
Our Purpose
We provide innovative, leading-edge software that provides easy access to data streams critical to academic program evaluation and management.
Our Software
PES enables data-informed, collaborative program evaluations that increase enrollment, strengthen financial performance, and improve student outcomes. PES is available as an annual or multi-year subscription.
Our Belief
Higher education plays a vital role in our society. It prepares students for meaningful careers and transmits our culture and knowledge to the next generation.
We care about higher education because we believe it plays a vital role in our society.
Read our latest news and insights:

Growth, Barriers, Myths, and Successful Strategies
Academic Program Evaluation expert and best-selling author, Bob Atkins shares the many reasons you can’t grow, why you must grow, and how to grow, despite all the headwinds.

When Bad News Is Good News: Cyber Breaches Drive Demand For Cybersecurity Programs
Discover how recent cyberattacks are shaping cybersecurity programs at academic institutions. Are there enough interested students, and will graduates find jobs in this field? Explore the surge in cybersecurity graduates, enrollment trends, and employment opportunities, revealing a promising landscape for both students and higher education institutions.

The Artists Are Not Starving: How Arts Programs Profit Students and Schools
Can arts programs lead to prosperous careers? We dissect recent data that challenges the “starving artist” stereotype. Explore the resilient growth of visual and performing arts enrollments post-pandemic, the diverse paths graduates take, and surprising employment outcomes. Discover why arts education is not just surviving but thriving.
