Gray Insights
How Universities Compare Academic Programs During Portfolio Reviews
Evaluate academic programs with greater confidence by combining demand, economics, outcomes, and mission to support stronger portfolio decisions.
July 21, 2026
Associate Vice President, Marketing
Mary Ann Romans
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Gray Insights
May Labor Market Data Reveals New Program Opportunities
Evaluate academic programs with more than job postings. See how labor market, student demand, outcomes, and competition reveal stronger growth opportunities.
July 16, 2026
Gray Data
The New Math of Higher Ed: Skills, Speed, and the Evolution of Student Demand
Higher education is changing fast, and the signals are getting harder to ignore. From surging demand for AI and cloud skills to shifting enrollment and employer needs, institutions that move quickly and strategically will be best positioned for what’s next.
May 21, 2026
Gray Data
Is It Just Me, or is AI Taking Over the Course Catalog?
AI is reshaping course catalogs at a rapid pace, with program announcements up 40% in just six months. New offerings span certificates, degrees, and flexible formats across every level. Explore how institutions are evolving to meet shifting student and workforce demand
May 1, 2026
Gray Insights
Navigating the Shift: Top Higher Ed Trends for March 2026
Enrollment shifts, AI-driven search, and surging demand in certificates and tech programs are reshaping strategy. Are your programs keeping pace with what students want now?
April 7, 2026
Gray Insights
How Universities Can Evaluate Demand for New Academic Programs
Evaluate new academic programs with confidence using a balanced, multi-data approach that reveals true demand, reduces risk, and guides smarter portfolio decisions.
April 1, 2026
Gray Insights
How Universities Can Make Better Academic Program Decisions: A Data-Informed Framework
Academic program decisions have never been more complex, yet many institutions still rely on incomplete signals or long-standing assumptions. Enrollment shifts, evolving workforce needs, and growing pressure to demonstrate outcomes are forcing leaders to rethink how programs are evaluated. Discover the key signals and strategic framework institutions are using to make smarter academic program decisions.
March 10, 2026
Gray Insights
Why Enrollment Declines Don’t Automatically Mean Program Cuts
When enrollment declines, the instinct to cut can feel like the safest financial move. But what if that decision actually creates a larger budget hole? Many smaller programs remain contribution positive, support high-volume general education, and hold untapped growth potential, while teach-out costs and ripple effects across student credit hours can quietly erase projected savings. Before reshaping your academic portfolio, it may be worth asking whether the real issue is the program, or the data behind the decision.
March 3, 2026
Gray Insights
The Proof is in the Portfolio: How Emerging Academic Programs Became Today’s Enrollment Drivers
As institutions look ahead to 2026, emerging academic programs have become essential to enrollment stability and growth. The programs gaining momentum, from Creative AI and Data Analytics to health, sustainability, and the creator economy, reveal important lessons about timing, risk, and return. Grounded in real enrollment data and institutional examples, these insights show how high-impact programs often emerge by reusing existing assets and why acting early can make a measurable difference.
January 7, 2026