About Gray DI
We help education clients develop data-informed institutional strategies that maximize outcomes for students, the school, and its constituencies.
Introduction to Gray DI
Gray DI provides the only complete academic Program Evaluation System (PES) for higher education.
Combining software, data, and facilitated processes, Gray’s PES enables institutions to make data-informed program decisions that strengthen relationships among faculty and administrators. PES includes current, local data on student demand, plus jobs, skills, and competition for more than 1,500 academic programs. PES corrects profound errors in many widely-used labor market data sources. For example, IPEDS reports several hundred thousand online completions in the wrong states – the headquarters locations of the institutions; Gray puts them back in the markets where the students live. PES also provides easy-to-understand dashboards that use internal data to track program economics, academic performance, and demographics data. PES enables collaborative, data-informed program evaluation and ongoing program portfolio management, which allows institutions to adapt to a rapidly changing environment. By strengthening program evaluation and management, PES increases enrollment, and strengthens financial results.
Our Promise
We provide the only complete academic Program Evaluation System: PES. Gray DI is trustworthy, insightful, innovative, collaborative, and reliable. We are champions of higher education.
Our Purpose
We provide innovative, leading-edge software that provides easy access to data streams critical to academic program evaluation and management.
Our Software
PES enables data-informed, collaborative program evaluations that increase enrollment, strengthen financial performance, and improve student outcomes. PES is available as an annual or multi-year subscription.
Our Belief
Higher education plays a vital role in our society. It prepares students for meaningful careers and transmits our culture and knowledge to the next generation.
We care about higher education because we believe it plays a vital role in our society.
Read our latest news and insights:
The Proof is in the Portfolio: How Emerging Academic Programs Became Today’s Enrollment Drivers
As institutions look ahead to 2026, emerging academic programs have become essential to enrollment stability and growth. The programs gaining momentum, from Creative AI and Data Analytics to health, sustainability, and the creator economy, reveal important lessons about timing, risk, and return. Grounded in real enrollment data and institutional examples, these insights show how high-impact programs often emerge by reusing existing assets and why acting early can make a measurable difference.
Career Companion (CoCo): Your AI Partner for a Perfect First Resume
Crafting a first resume often feels overwhelming, but Career Companion (CoCo) changes the experience entirely. By turning a few ideas and a transcript into a polished, professionally designed resume, CoCo removes the stress of wording, formatting, and layout. The result is a clearer, faster, confidence-building path for students who need to showcase their strengths and take the next step toward landing an interview.
The Urgency of Tomorrow: Launch the College Programs of 2026
As new technologies and industries accelerate, the institutions that act early on emerging program opportunities gain a decisive competitive edge. Explore the trends, market shifts, and innovation signals that point to the next high-value fields and why getting ahead now matters more than ever.
Easy to Use, Eager for More: Key Takeaways from Our CoCo Pilot
Early results from Gray DI’s Communication Companion pilot hint at the promise of AI-enabled speech coaching, revealing strong ease-of-use feedback and early traction among student users. Discover what students noticed, where opportunity emerges, and how this pilot is shaping the next evolution of AI-powered communication learning.
Why Your AI Tutor Might Be Widening the Achievement Gap
AI tutoring tools promise personalization and better outcomes, yet emerging evidence reveals a hidden risk that could quietly widen learning gaps. A small group of motivated students gains the most, while many others see little benefit and may lose opportunities for deeper cognitive growth. Discover how well-intentioned AI use can backfire and what strategies truly ensure that AI supports equity, independence, and lasting student success.
Undergraduate Growth vs. Graduate Collapse
International enrollment is changing in ways that few expected, with undergraduate interest staying strong while graduate demand slips faster than anticipated. Early signals show sharp drops in global engagement and surprising shifts in program preferences. Explore what is driving this turn and how it may shape institutional priorities in the year ahead.
About Gray DI FAQ
What is Gray Decision Intelligence (Gray DI)?
Gray Decision Intelligence (Gray DI) provides the only complete academic Program Evaluation System (PES) for higher education institutions, designed to enable data-informed decisions.
What is the Program Evaluation System (PES) software used for?
The PES software helps higher education institutions increase revenue, reduce costs, and save time by making data-informed decisions about their academic programs, economics, and operations.
How does Gray DI help institutions grow enrollment?
Gray DI helps institutions boost enrollment by providing insights to invest in current and new programs within healthy, growing markets, supported by tools like interactive insight maps for student migration trends.
What are the core features of Gray DI's PES software?
The PES software includes key features such as Economics and Outcomes analysis, Market insights, Academic Management tools, GeoTargeting, Data Dashboards, and a unique machine-learning model for accurate program size prediction.
Who is the primary audience for Gray DI's solutions?
The primary audience for Gray DI’s solutions includes Provosts, Deans, Presidents, Admissions departments, CFOs, professors, and Research departments within higher education.
Does Gray DI provide data on the job market and student demand?
Yes, Gray DI provides AI-generated reports with crucial metrics on student demand, job market trends, and competitor activity to inform program decisions.
What kind of support does Gray DI offer its clients?
Gray DI offers free customer support, including access to an expert resource team, daily drop-in office hours, and personalized one-on-one meetings.
How does Gray DI identify emerging trends and student demand in higher education?
Gray DI invests significantly in acquiring and refining current market and economic data, providing AI-generated reports with over 50 crucial metrics on student demand, job market trends, and competitor activity across thousands of academic programs. They also offer interactive insight maps on student enrollment and migration trends.
What unique predictive capabilities does Gray DI offer for university program planning?
Gray DI leverages a unique machine-learning model to accurately predict future program size and create a pro forma. This capability provides universities with forward-looking insights to inform strategic planning for academic programs, resource allocation, and enrollment management.
What is Gray DI's perspective on the role of AI and data in the future of higher education?
Gray DI emphasizes the power of data-informed decisions and utilizes AI-generated reports to help institutions grow and strengthen financial performance. Their insights touch upon the transformative potential of AI in areas like personalized learning (e.g., “The AI Tutor”) and overall academic management, advocating for democratizing data to make it universally accessible and usable.