William F. Massy

Rethink program strategy with predictive economics that reveals true cost, margin, and growth opportunities—moving beyond averages to smarter, scenario-based decisions.

Money remains crucially important to not-for-profits, but in a very different way than for for-profits. For universities, it’s a means for mission attainment, whereas it is the overriding objective in business firms. One barrier to the adoption of academic resourcing models is the concern that doing so will “turn the university into a business.” The case against this proposition is very strong, but its demonstration requires considerable explanation.