Associate Vice President, Marketing

Mary Ann Romans

Gray Insights

Unlocking Collaboration: Why Data Literacy is Key to Strategic Program Planning in Higher Education

In a world full of data, higher education institutions must turn information into meaningful decisions. Data literacy among leaders is key to moving beyond subjective opinions and creating evidence-based strategies for academic program planning. Equipping stakeholders to analyze, interpret, and communicate data, fostering transparency, and cultivating a data-informed culture enable smarter decisions, enhanced collaboration, and sustainable growth. Discover how data literacy transforms program evaluation into a strategic advantage that meets student needs and adapts to changing demands.

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November 19, 2024
Gray Insights

The Data Whisperers: Translating Complex Data into Actionable Insights

Institutional Researchers (IR) have the unique ability to transform complex datasets into actionable insights that drive decisions across institutions. However, the key to their success lies in effective communication and data visualization, ensuring that stakeholders can easily grasp and engage with the information. Discover how clear, compelling storytelling and well-crafted visualizations can bridge the gap between raw data and informed action. From practical tips on data storytelling to the power of visualization, these insights will help you unlock the full potential of your institution’s data.

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October 22, 2024
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Gray Insights

Benchmarking Program Economics: Improve Efficiencies in a Challenging Higher Education Environment

Amid rising costs and declining enrollments, institutions find that benchmarking program economics is a fiscal lifeline.This strategy uncovers cost-saving opportunities, optimizes resource allocation, and reveals hidden cost drivers. By comparing your program and course economics to peer institutions, you can identify efficiency opportunities and ensure strategic resource use for growth and sustainability. Discover how a data-informed approach, accessible to all key stakeholders, transforms resource management and empowers institutions to thrive.

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August 6, 2024
Gray Insights

Closing the Gap: Why Aligning College Skills with Workforce Needs Matters More Than Ever

A recent report highlights a pressing issue in higher education: while nearly all adults without a degree see its value, there is a significant skills gap between what colleges teach and what employers need. Aligning college programs with in-demand skills like problem-solving, critical thinking, and leadership is essential. Addressing this gap ensures that graduates are prepared for the job market, benefiting students, employers, and educational institutions alike. Discover why this alignment is crucial for future success.

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July 18, 2024
Gray Insights

The Clock is Ticking: Waiting for Program Evaluation is a Risk You Can’t Afford

Timely adoption of a Program Evaluation System (PES) is crucial for sustaining successful academic programs. Early implementation offers valuable insights into program economics, market demand, and resource optimization, while delaying can lead to financial strain, missed opportunities, and decreased competitiveness. Whether building a custom system or opting for specialized software, investing in PES is a proactive step toward ensuring your institution’s programs remain relevant and financially viable, driving higher enrollment and improved student outcomes.

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June 25, 2024
Gray Insights

Want Enrollment Growth? Here’s Your Strategic Program Playbook

Discover how to achieve enrollment growth and financial stability in today’s competitive higher education environment with our strategic program playbook. Learn how to utilize data-informed decisions, optimize programs, and foster collaboration for success. From revealing hidden potentials to confidently navigating tough decisions, equip your institution with the tools for a thriving future.

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April 24, 2024
Gray Insights

Beyond the Two-Year Degree: Community Colleges Embrace Bachelor’s Programs

Discover how community colleges are redefining higher education by expanding their offerings beyond traditional associate degrees. Explore the latest trend in which community colleges nationwide are introducing bachelor’s degree programs in high-demand fields and uncover the benefits for both students and institutions, from increased affordability and accessibility to enhanced enrollment and reputation.

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April 16, 2024
Gray Data

March’s New Program Launches Address Future Demands

Discover the new programs launched by colleges and universities in March 2024, spanning healthcare professions, technology, business management, and interdisciplinary studies. From advanced nursing initiatives to cutting-edge cybersecurity programs, witness how institutions are shaping tomorrow’s leaders and innovators to meet diverse societal and economic needs.

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April 2, 2024
Gray Data

New Program Announcements: February 2024

February marks an exciting chapter in higher education as colleges and universities unveil 88 new programs for the upcoming 2024-25 academic year, spanning a multitude of disciplines. From healthcare professions tackling critical shortages to cutting-edge offerings in technology, business, engineering, education, and the arts, institutions are poised to equip students with the skills needed to thrive in today’s dynamic job market.

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March 7, 2024
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