Associate Vice President, Marketing

Mary Ann Romans

Gray Insights

Smart Plants Offer a Garden Variety of Academic Program Opportunities

Imagine plants that can sense danger, communicate with each other and even act as radio stations. The world of smart plants is here, and it’s not just a fantasy from a Disney movie. Explore the multidisciplinary growth potential for academic programs and careers in the emerging field of smart plants, from phytoremediation to the Internet of Plants and beyond. Take a leaf of faith and discover the exciting possibilities of this fascinating field.

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Gray Insights

How Climate Change Could Lead to New Opportunities for Higher Education

Are you prepared for a Jumanji-like world? Rising sea levels, natural disasters, and emerging societal shifts are the new reality. As climate change effects worsen, colleges and universities must launch new programs to prepare skilled graduates for the exploding job market focused on adapting structures, institutions, and society.

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Gray Insights

The Three Data Metrics of Student Demand for College Enrollment

Discover the key to successful academic program management: understanding student demand. Our analysis shows that this is crucial for predicting program success, and we’ll show you the three essential data metrics you need to evaluate it. Learn how to use IPEDS completions, enrollment data, and Google search volume to stay ahead of the curve, capitalize on current trends, and make informed decisions on program development and growth.

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Gray Insights

How to Find Academic Opportunity with Emerging Programs

Every year, Gray features five new and emerging academic programs with high potential in our 5 Emerging Programs webinar. Get ready for our upcoming webinar with the following blog and find out why your institution should start the new year by thinking outside of the box and considering all of the possibilities!

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Gray Data

Associate Enrollment is Declining, But Not Everywhere…

Declining enrollment is an issue facing community colleges across the country. According to data provided by the National Student Clearinghouse, total enrollment in associate programs fell 10% year-over-year. We took a closer look at the enrollment data, both geographically and programmatically, and it turns out, it’s not all bad news.

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Gray Insights

Is Your Academic Program Portfolio Missing Economic Analysis?

Having internal and external data is critical when evaluating your academic programs. If your institution looks at external market data for your academic programs, you are halfway there. But to complete a sound program evaluation, you also need to look inward at program economics and academic outcomes.

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Gray Data

Fall Back Careers for Humanities Majors

Humanities majors continue to take a bit of a beating in the press. Nevertheless, we decided to delve deeper into what humanities majors do after they graduate from college. What we found was a little surprising.

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Gray Insights

The Multiple Dimensions of Program Evaluation

When planning your academic program portfolio, labor data is indeed important, but your market data should not only include labor market demand. A successful academic program evaluation is not based on one dimension of data. The fallacy of that has gotten many a school into trouble.

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