Webinar

Monthly Demand Trends
in Higher Education

Every month, we release the latest data on a free webinar. Gray DI covers on-campus and online programs ranging from bachelor to doctoral degrees. Gray DI’s data includes academic program student enrollment, Google search volumes, job postings, and international and non-degree demand.

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Meet Our Speaker:

Bob Atkins
 Founder, Gray DI

Bob led Gray DI’s entry into the education industry and the development of Gray DI’s proprietary industry databases and service offerings. He has worked directly with many of Gray DI’s education clients, consulting with CEOs and CMOs on business strategy, pricing, location selection, curricular efficiency, and program strategy.
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Highlights from April

AI Search Disruption:
Google search volumes for academic programs dropped 35% year-over-year. This could be attributed to a fundamental shift from keyword searches to AI-driven search rather than a decline in interest.

Persistent High-Demand Fields:
Cybersecurity and business analytics are the most persistent trends in the data. Business analytics continues to grow at double-digit rates, while cybersecurity remains a top-growing field at both the certificate and bachelor’s levels.

Arts & Design Growth:
In a surprising trend, “Arts and Design” programs represent the second-highest number of growing programs. Specifically, 3D modeling, design tech, acting, and drama are seeing increased student interest.

Reduced International Demand:
International page views for US degrees have plummeted 65% year-over-year. This decline is estimated to result in an $8 billion revenue loss for the higher education market.

Community College Enrollment:
Total enrollment at the community college level is up 3% year-over-year. Growth in Massachusetts alone accounted for an increase of 20,000 students following the implementation of free community college.

Resilient Job Postings:
Despite economic headwinds, U.S. job postings are up 15% year-over-year. Industrial engineers, truck drivers, and physical therapists were identified as some of the fastest-growing occupations.

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Upcoming Dates:

  • May 28th at 2PM ET

  • June 25th at 2PM ET

  • July 30th at 2PM ET

  • August 27th at 2PM ET
  • September 24th at 2PM ET

  • October 19th at 2PM ET

  • November 19th at 2PM ET

  • December 31st at 2PM ET
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Session Recordings:

Playlist

4 Videos

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  • April 30th, 2026
  • 2pm ET
  • Webinar
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