Monthly Demand Trends
in Higher Education
Every month, we release the latest data on a free webinar. Gray DI covers on-campus and online programs ranging from bachelor to doctoral degrees. Gray DI’s data includes academic program student enrollment, Google search volumes, job postings, and international and non-degree demand.
Meet Our Speaker:
Bob Atkins
Founder, Gray DI
Highlights from March
Google Searches:
In February 2026, Google search volumes for academic programs fell 26% year-over-year. This is attributed to a shift from keyword searches to AI-driven searches rather than a decline in interest.
Data Analytics & Science:
This remains one of the fastest-growing fields, seeing a 30% annual growth rate over the last five years at the bachelor’s level.
Arts & Technology:
Arts-related programs topped the Google Search list, specifically technical areas like 3D Modeling and Design Tech and Recording Arts Tech.
International Demand “Cliff”:
International page views dropped 60% year-over-year in February. This represents a potential $8.5 billion loss in tuition revenue for U.S. higher education.
Community College Enrollment:
New enrollment at community colleges rose in Fall 2025, with undergraduate certificates up 7% and associate’s programs up 2% year-over-year.
US Job Postings:
Despite economic skepticism, job postings are still growing. Physical Therapist was identified as the fastest-growing occupation.
Upcoming Dates:
- April 30th at 2PM ET
- May 28th at 2PM ET
- June 25th at 2PM ET
- July 30th at 2PM ET
- August 27th at 2PM ET
- September 24th at 2PM ET
- October 19th at 2PM ET
- November 19th at 2PM ET
- December 31st at 2PM ET
Session Recordings:
Playlist
Register Now
- April 30th, 2026
- 2pm ET
- Webinar