Webinar

Monthly Demand Trends
in Higher Education

Every month, we release the latest data on a free webinar. Gray DI covers on-campus and online programs ranging from bachelor to doctoral degrees. Gray DI’s data includes academic program student enrollment, Google search volumes, job postings, and international and non-degree demand.

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Meet Our Speaker:

Bob Atkins
 Founder, Gray DI

Bob led Gray DI’s entry into the education industry and the development of Gray DI’s proprietary industry databases and service offerings. He has worked directly with many of Gray DI’s education clients, consulting with CEOs and CMOs on business strategy, pricing, location selection, curricular efficiency, and program strategy.
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Highlights from October

Summer 2026 Enrollment Flattens Across Undergrad, Dips at Graduate Level:
Summer 2026 enrollment was flat year-over-year at the certificate and associate level (0 percent) and bachelor’s level (up 0.2 percent), while graduate enrollment fell two percent. Across degrees, health-related fields dominated summer growth, led by Health Services/Allied Health at the associate/certificate level (up 27 percent), Exercise Physiology at the bachelor’s level (up 13 percent), and Dentistry at the graduate level (up 12 percent).

AI Topics and Emerging Technical Skills Lead Non-Degree Coursera Learning:
Coursera learner demand was heavily concentrated in artificial intelligence, led by Introduction to Generative AI surging 778 percent year-over-year, alongside Foundations of Digital Marketing and E-commerce (up 91 percent). AI accounted for four of the top 10 fastest-growing courses and seven of the top 10 fastest-growing skills, led by overall Artificial Intelligence (up 167 percent), Generative AI (up 110 percent), and Data Ethics (up 63 percent).

International Student Page Views Rise Modestly with Surges in Creative and Sustainability Fields:
International student page views for US domestic programs rose two percent year-over-year in September 2026, with India generating the highest volume (76,057 page views), followed by Brazil and Colombia. At the bachelor’s level, interest was led by Animation/Video Graphics/Special Effects (up 52 percent) and Biology (up 10 percent), while graduate-level international demand saw triple-digit surges in Sustainability Studies (up 138 percent) and General Psychology (up 133 percent).

Engineering and AI Skills Surge Despite Monthly Job Posting Downturn:
Total US job postings fell 12 percent year-over-year in September 2026, though trailing 12-month postings remained up 2.9 percent. Engineering roles paced occupation growth over the trailing three months, led by Electrical Engineers (up 57 percent), Mechanical Engineers (up 48 percent), and Industrial Engineers (up 47 percent). Artificial Intelligence was the fastest-growing required skill in postings, surging 124 percent year-over-year.

Program of the Month: Master’s in Mental Health Counseling ranks in the 92nd percentile overall nationwide across combined demand metrics, bolstered by top-tier student demand in the 99th percentile and solid size metrics. However, the program faces high competitive intensity (85th percentile) and lower relative employment outcomes (68th percentile), driven by weak wage percentiles.
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Upcoming Dates:

November 19th at 2PM ET

 

December 31st at 2PM ET

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Session Recordings:

Playlist

9 Videos

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  • November 19th, 2026
  • 2pm ET
  • Webinar
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