Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends.Β Every month, we release the latest data on a free GrayReports Webinar.Β Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees.Β Gray’s data includes, by academic program and location, student inquiries, Google search volumes, and job postings. Β If you miss the Webinar, please feel free to download the presentation or watch the replay. Β To whet your appetite, below are highlights from the October Webinar going over results from September:
COVID continues to hurt demand in several sectors:
- Overall inquiry volume: -11%
- Inquiries for on-campus programs: -10% – REVISIT
- Google brand searches: -5%
But many large sectors continue to grow:
- Inquiries for online programs: +1% – REVISIT
- Google program searches: +9%
The cost to acquire students seems to be rising.
- Inquiry prices are up sharply: +13%
Conversion rates appear to be stabilizing.
Inquiry growth is fastest in Computer Systems Networking, Behavioral Sciences, and Computer Programming.
- Medical Insurance Coder had the largest year-over-year increase in September inquiry volume.
- Business Admin/Mgmt had the largest year-over-year increase in September Google search volume.
Β
You can watch the video below.