Webinar

Monthly Demand Trends
in Higher Education

Every month, we release the latest data on a free webinar. Gray DI covers on-campus and online programs ranging from bachelor to doctoral degrees. Gray DI’s data includes academic program student enrollment, Google search volumes, job postings, and international and non-degree demand.

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Meet Our Speaker:

Bob Atkins
 Founder, Gray DI

Bob led Gray DI’s entry into the education industry and the development of Gray DI’s proprietary industry databases and service offerings. He has worked directly with many of Gray DI’s education clients, consulting with CEOs and CMOs on business strategy, pricing, location selection, curricular efficiency, and program strategy.
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Highlights from September

Resilient National Completions Driven by Undergrad Certificates and On-Ground Growth:
IPEDS 2025 completions rose four percent year-over-year across all award levels. Undergraduate certificates led percentage growth at seven percent points year-over-year. On-ground completions grew five percent year-over-year, outpacing online growth (four percent) for the first time since 2013.

Health, Tech, and Trades Lead Program Completion Growth:
On-ground completion growth was led by data science (up 36 percent), cybersecurity (up 24 percent), and HVAC technology (up 21 percent). Online completions grew fastest in health services (up 44 percent), cybersecurity (up 29 percent), and computer science (up 19 percent).

International Page Views Rebound with High Demand for Creative Arts:
International student page views for US programs rose eight percent year-over-year in August 2026, led by Bangladesh and India. At the bachelor’s level, international interest surged most for music performance (up 174 percent) and civil engineering technology (up 103 percent), while artificial intelligence led graduate-level growth (up 98 percent).

Industrial Engineering and AI Demand Surge Despite Job Posting Dip:
Total US job postings fell three percent year-over-year in August 2026, but key technical roles grew: industrial engineers rose 72 percent, physical therapists 68 percent, and software developers 61 percent. Among required employer skills, artificial intelligence and tooling topped growth, both increasing 102 percent year-over-year.

Program of the Month:
Master’s in Health Care Administration programs rank in the 96th percentile overall nationwide across combined demand metrics. The program boasts top-tier performance with student demand in the 97th percentile and employment opportunities in the 91st percentile, though it faces moderate competitive intensity in the 66th percentile.

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Upcoming Dates:

  • October 29th at 2PM ET

  • November 19th at 2PM ET

  • December 31st at 2PM ET
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Session Recordings:

Playlist

8 Videos

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  • October 29th, 2026
  • 2pm ET
  • Webinar
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