
Growth, Barriers, Myths, and Successful Strategies
Academic Program Evaluation expert and best-selling author, Bob Atkins shares the many reasons you can’t grow, why you must grow, and how to grow, despite all the headwinds.

Academic Program Evaluation expert and best-selling author, Bob Atkins shares the many reasons you can’t grow, why you must grow, and how to grow, despite all the headwinds.

Improve your institution’s academic program portfolio with Gray’s free Master Class series led by experienced higher-education decision-makers. This four-part series covers data analysis, AI and machine learning, program evaluation, and student success integration. Stay ahead of the competition and ensure success by evaluating programs based on mission, academics, markets, and margins.

Discover the unique blend of mission, market, and margins that makes a winning program. Take a deep dive into the exciting process of defining your mission, understanding student demand, and maximizing program economics. Join the journey towards creating academic programs that not only drive success for your students, but also leave a lasting impact on your institution and community.

Explore the connection between academic programs and employment opportunities with this in-depth analysis of the crosswalk between degree and employment. Learn how to use this tool to align academic programs with the right employment opportunities and understand the limitations of commonly used data. This thought-provoking piece will challenge your perceptions and change the way you think about degrees, jobs, and wages.

Explore the challenges facing higher education and discover the keys to successful leadership in this thought-provoking blog by Melissa Morriss-Olson. From truth-telling and truth-seeking to building relationships and taking bold action, learn how the best leaders are navigating the rapidly changing landscape of higher education and making a difference for their institutions and students.

Defining your markets is an important step in the program evaluation process, but it isn’t always a simple one. For some colleges, the definition of markets is more complex. The college might serve several markets. Regardless, it is important to correctly define the markets to be analyzed so that you can discover new opportunities for your institution and create a collaborative PES.

Think you know which academic programs are high revenue contributors for your college? An economic analysis will reveal the truth. Don’t risk your institutions financial health on guesses or outdated rules of thumb. Learn how to ensure data-informed outcomes.

Higher education is becoming more competitive, but there are still many opportunities for growth – if you know how to look for them. One secret is distinguishing between competition, which is ubiquitous, and market saturation, which is rare.

An academic program evaluation process is data-informed, transparent, collaborative, and intensive when done correctly. Having a strong analytical foundation and a clear, inclusive process for program evaluation leads to better decisions, strengthens relationships across the campus, and is consistent with the principles of shared governance.
What really happens when students use AI tutors? Hear it from the faculty who have tried it.
Join us for a candid conversation with faculty members who have brought AI tutors into their classrooms. They’ll share how students used the technology, what worked, what surprised them, what challenges came up, and what they wish they had known sooner.
Stop navigating enrollment droughts and budget drains in the dark. Join Gray DI’s free Master Class Series and unleash data-informed insights to transform your academic portfolio.
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