CEO AND FOUNDER OF GRAY DECISION INTELLIGENCE

Robert Gray Atkins

Gray Insights

Determining Market Saturation for Academic Programs

Higher education is becoming more competitive, but there are still many opportunities for growth – if you know how to look for them. One secret is distinguishing between competition, which is ubiquitous, and market saturation, which is rare.

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Gray Insights

What Is an Academic Program Evaluation Process?

An academic program evaluation process is data-informed, transparent, collaborative, and intensive when done correctly. Having a strong analytical foundation and a clear, inclusive process for program evaluation leads to better decisions, strengthens relationships across the campus, and is consistent with the principles of shared governance.

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Gray Insights

Why Do You Need a Program Evaluation System (PES)?

A sound Program Evaluation System (PES) marshals the data, software, people, and decision-making processes that enable fast, well-informed, and broadly supported program decisions. Several of the largest and most successful participants in higher education now use a Program Evaluation System (PES) to guide their program decisions.

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Gray Insights

How to Manage Curricular Efficiency

In an excerpt from Start, Stop, or Grow, Robert Atkins discusses curricular efficiency, which measures, manages, and improves the units of education that can be delivered for a given amount of instructional cost and quality, and the importance of the cost per student credit hour (SCH).

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Gray Insights

Using Employment Data: The Direct Prep Fallacy

Some assume clear links between academic programs and occupations for graduates, which are neatly embodied in the NCES crosswalk between programs and occupations. In theory, they are right. In practice, it is bunk for graduates with a bachelor’s degree.

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