Associate Vice President, Research

Elaine Millar

Gray Data

Business Analytics Master’s: Boom or Bust?

Should you launch, grow, or rethink your Business Analytics master’s program? Recent data reveals surging student demand, strong career outcomes, and signs of sustained growth. But there’s a catch: regional market saturation could limit your success if not carefully assessed. Discover how national trends, employment metrics, and competitive intensity intersect—and what your institution can do to stand out in this fast-growing, high-stakes program space.

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March 21, 2025
Gray Insights

What Does it Really Mean to Cut a Program?

When financial pressures rise, colleges and universities often consider cutting academic programs to balance budgets—but is this truly effective? Cutting a program can seem like an easy solution, yet the financial impact is complex, with potential enrollment and revenue losses that may outweigh the savings. Explore the nuanced economics of program cuts, using a real-world example to reveal how revenue, costs, and contribution margins intersect. Discover why a data-informed approach to evaluating program economics is crucial for making strategic, sustainable budget decisions.

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November 5, 2024
Gray Data

US Needs More Cyber Warriors: Program Opportunities on the Rise

In the first half of 2024, several US higher education institutions faced significant cyberattacks, spotlighting a growing crisis and opportunity. These incidents highlight the urgent need for cybersecurity professionals. As interest in cybersecurity programs surges, higher education has a unique opportunity to turn this challenge into a strategic advantage. Discover how institutions can mitigate cyber threats while preparing students for high-demand careers, securing both their futures and those of their students.

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July 25, 2024
Gray Data

In the Eyes of International Students, Not All Programs Are Created Equal

As international students return to the US, evolving market trends present both opportunities and challenges for higher education institutions. STEM-designated programs are particularly attractive to these students, as shown by Gray DI data. With institutions adapting to meet this demand, understanding these trends allows colleges and universities to refine their recruiting strategies and enhance their appeal. Discover how these insights can shape your institution’s approach to international student recruitment.

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July 11, 2024
Gray Data

Beyond Borders: The New Face of International Students in the US

A surge in international student enrollment is revitalizing US higher education, with numbers soaring in 2023 to mark the fastest growth in four decades. Beyond the impressive totals, new markets are emerging while traditional ones decline. Explore the shifting dynamics, highlighting the rise of Indian students and the decline of Chinese enrollments, and uncover unexpected new sources of student demand. From Dhaka to Hyderabad, discover the data-informed strategies that can help institutions navigate the evolving international student market.

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July 2, 2024
Gray Data

International Student Enrollment Is Rebounding in the US

International student enrollment in US higher education is on the rise again, marking a pivotal moment for institutions nationwide. With new policy shifts favoring the US and a strong global student satisfaction rating, there’s a unique opportunity to attract top talent. Discover how these students enrich campuses, fuel economic growth, and what future trends in program demand might mean for the landscape of higher education.

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June 18, 2024
Gray Insights

Applied Artificial Intelligence: The Next Frontier for Academic Programs

Discover the transformative power of AI across industries and academia, from reshaping job markets to fueling scientific discovery. Dive into the booming demand for AI talent, the rise of specialized programs in higher education, and the real-world applications of AI in fields like marketing and materials science. As the AI revolution accelerates, higher education institutions are poised to equip the workforce with the skills needed to thrive in an AI-driven world.

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February 15, 2024
Gray Insights

AI Literacy: An Opportunity for Higher Education

Explore the future of higher education in an AI-centric world. From the rapid rise of generative AI to the urgent need for AI Literacy, learn how institutions can seize this immediate growth opportunity by launching AI-focused programs, certificates, and executive courses. With AI transforming our world, higher education leaders have a pivotal role in preparing students and staff for this evolving landscape. The time to embrace AI Literacy is now.

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January 30, 2024
Gray Data

When Bad News Is Good News: Cyber Breaches Drive Demand For Cybersecurity Programs

Discover how recent cyberattacks are shaping cybersecurity programs at academic institutions. Are there enough interested students, and will graduates find jobs in this field? Explore the surge in cybersecurity graduates, enrollment trends, and employment opportunities, revealing a promising landscape for both students and higher education institutions.

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September 14, 2023
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