Gray tracks inquiries, essentially online forms filled out by potential students interested in higher education programs. Inquiry volume had been dropping, often by double digits, for over five years. 2018 broke the trend. Inquiries increased 1.7% for the year and sprinted to the finish with a 9% rise in December.
Gray DI provides data, software and facilitated processes that power higher-education decisions. Our data and AI insights inform program choices, optimize finances, and fuel growth in a challenging market – one data-informed decision at a time.
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Measuring academic program ROI takes more than a spreadsheet. True insight comes from understanding the full picture, including shared revenue, interdisciplinary teaching, and real post-graduate outcomes. Traditional analyses often miss these nuances, leading to misguided cuts or overlooked opportunities. Discover how a comprehensive, data-informed approach can reveal the programs that drive growth and sustain institutional health.
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AI can unlock powerful insights for colleges and universities—but only if it’s fueled by accurate data. Explore how outdated or incomplete inputs can quietly distort critical decisions—and why getting the data right is essential to fully realizing AI’s potential.