Gray tracks inquiries, essentially online forms filled out by potential students interested in higher education programs. Inquiry volume had been dropping, often by double digits, for over five years. 2018 broke the trend. Inquiries increased 1.7% for the year and sprinted to the finish with a 9% rise in December.
Gray DI provides data, software and facilitated processes that power higher-education decisions. Our data and AI insights inform program choices, optimize finances, and fuel growth in a challenging market – one data-informed decision at a time.
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In an era of limited resources and rising expectations, institutions must make smarter, faster decisions about which programs to grow, maintain, or retire. Explore how combining market data—like student demand, labor market alignment, and competitive benchmarks—can help identify high-potential opportunities, avoid costly missteps, and drive long-term program sustainability.
With billions of users worldwide, social media has become a powerful force shaping how people communicate, form relationships, and engage with the world. Computational Social Science (CSS) uses data and advanced analytical tools to uncover the deeper impacts of this digital behavior—from shifts in public opinion to the spread of misinformation. Explore how CSS is being applied in real-world contexts, the growing demand for expertise in the field, and how new academic programs are preparing students to lead in an increasingly data-informed society.
As student needs and workforce demands evolve, community colleges are rethinking how they evaluate and invest in academic programs. Assessing market demand—across career and technical education (CTE) and transfer pathways—is key to aligning offerings with real-world opportunities. Discover the essential data needed to make informed decisions, from employment trends and student interest to competitive insight. Whether launching new programs or reassessing current ones, it’s all about making data-informed decisions that serve both students and communities.
Choose from three national-level Program Summary Reports and gain instant market insights.
