PES Software

Markets

Better Inform Program Decisions with PES Markets
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For over 1,500 academic programs, PES Markets provides the best available information on student demand, competition, wages, skills, and jobs. Unlike other sources, PES analyzes data on careers by academic program and aligns programs with the jobs graduates actually get – by degree level. It provides data on student demand so you can identify opportunities for growth. It allows you to evaluate hundreds of programs in minutes or drill down for the details on one program.

Streamlined Program Evaluation

Access over 40 essential metrics, including student demand, employment opportunities, and competitive intensity.

Customized Data Sets

Tailor market definitions to align with your institutional priorities and identify opportunities to start, stop, or grow programs.

Comprehensive Reporting and Text Summaries

Pull a customized AI text report summarizing key metrics by program - in minutes. Drill down for detailed data analysis, export data to Excel, and download visualizations in PNG format.

Unparalleled Data

Gain confidence in your data with our one-of-a-kind crosswalks and commitment to data integrity.

Learn more about Gray DI's PES Markets Software

Related Services

Program Portfolio Workshop

Elevate Your Academic Portfolio: Data-Informed Decision-Making for Program Success
  • Enables data-informed decision-making
  • Involves institutional leaders, relevant deans, faculty, and functional managers
  • Includes large group discussion and small breakout groups
  • Builds consensus among key stakeholders
  • Accelerates implementation by months–or years
Learn More About Our Workshop Services
“With the access we now have to timely data about student demand, employer demand, competitor trends and emerging opportunities, we are able to access timely and accurate program market research for any of our programs. I can’t imagine how we could keep up without it.”
Dr. Thomas Loper
Dr. Thomas LoperAssociate Provost and Dean at Bay Path University

PES Markets FAQ

PES Markets analyzes over 40 essential metrics, including student demand, competitive intensity, and employer needs. By scoring over 1,500 programs using IPEDS data and real-time job postings, it allows institutions to move beyond “gut feelings” and use a data-informed approach to identify programs that will drive enrollment and maximize ROI.

Yes. Gray DI’s PES Markets features a unique machine-learning model designed specifically to predict program size. Unlike static historical data, this tool evaluates current market signals—like Google search volume and local job growth—to provide a reliable forecast of potential enrollment for both new and existing academic programs.
Effective alignment requires a “Program Evaluation System” (PES) that merges external market data with internal economics. PES Markets provides data on student demand, wages, and the specific skills employers are seeking, while our Academic Management Dashboards track KPIs across your portfolio. This ensures your institution starts, stops, or grows programs based on objective evidence.
Data is most effective when it informs, not drives, decisions. Gray DI facilitates Program Portfolio Workshops that bring together deans, faculty, and administrators to review PES data in a transparent, collaborative environment. This inclusive process utilizes a common vocabulary to foster shared governance and consensus on difficult “start/stop” decisions.

Yes. A common flaw in standard IPEDS data is that online students are often attributed to an institution’s headquarters. PES Markets corrects this by reporting students where they actually live, giving you a far more accurate picture of the competitive landscape and local market demand for your programs.

A comprehensive evaluation should include four pillars: Market Demand (student and employer interest), Economics (instructional costs and margins), Academic Quality (retention and student outcomes), and Mission Alignment. Gray DI’s PES platform integrates all four, providing a one-page summary for every program in your portfolio.
PES Academic Management Dashboards provide a centralized “KPI snapshot” for every program. By tracking progress against faculty-drafted objectives and tasks, institutions can provide the documented evidence of continuous improvement and data-informed decision-making required by regional and programmatic accreditors.