Associate Vice President, Research

Elaine Millar

Gray Data

A Shot of Perspective on the Nursing Shortage: Insights into Employer Demand

Uncover the surprising trends shaping the future of nursing with Gray’s Head of Research, Elaine Rowles! Delve into the intriguing interplay between enrollment, job postings, and salaries for RNs and LPNs. Despite certain declines, the demand for nurses remains strong, leaving a profound impact on nursing programs and the overall healthcare landscape. Explore how educators and employers are actively shaping the future of nursing. Plus, get valuable insights into the recent data on nursing jobs and its implications for higher education.

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August 1, 2023
Gray Insights

Analyzing Competition at the Program Level

Want to attract new students to your academic programs? Understanding the competitive landscape is crucial. Dive into the power of a Program Evaluation System (PES) and gain valuable insights into your program-level competition. Discover competitors, program sizes, and market trends that drive enrollment growth, and see how Gray’s Program Evaluation System can revolutionize your approach, helping your institution stand out.

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July 13, 2023
Gray Insights

How to Use a PES to Find “Hidden” Competitors

Are you aware of the hidden competitors lurking in your institution’s market? Discover the game-changing power of our Program Evaluation System (PES) in identifying and tracking these hidden competitors beyond the limitations of IPEDS data. Gain a comprehensive view of the market, uncover true market saturation, and strategize effectively for your institution’s success. Don’t miss out on this opportunity to gain a competitive edge.

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July 6, 2023
Gray Insights

Analyzing Competition in Your Core Market

Sharpen your skills in strategic competitive analysis for higher education program evaluation and beat your competitors. Develop your understanding of core markets, define your market reach, and proactively monitor key competitors. Leave behind guesswork as you leverage data-informed tactics to optimize growth patterns, enhance brand awareness, and drive positive outcomes.

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June 27, 2023
Gray Data

These Associate Programs Are Driving New Enrollments

The latest spring enrollment data is in, and community colleges have every reason to celebrate. Discover the most popular associate programs driving growth and explore exciting opportunities in emerging fields and digital skills. From Business to Anthropology, uncover the key trends shaping the landscape and gain insights to stay ahead of the competition.

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June 6, 2023
Gray Data

Is the Nursing Shortage About to Get a Lot Worse?

Will the Registered Nursing shortage spiral out of control? The decline in nursing program enrollment over the past five years raises concerns about the future pipeline of nurses. But amidst this bleak outlook, there’s a glimmer of hope. Discover the latest data and trends that could shape the future of healthcare and address the pressing nursing shortage.

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June 1, 2023
Gray Insights

Where Have the Adult Students Gone?

Why is adult enrollment in higher education declining? With over 117 million American adults lacking a college degree, the opportunity to tap into this vast population seems promising! We identify the sectors experiencing the most significant declines and showcase successful institutions that have attracted and graduated adult learners through tailored academic programs.

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May 23, 2023
Gray Data

Competition is Fierce: How US Colleges Can Stand Out to International Students

Although the US remains the top destination for inbound international students, it’s losing ground to foreign institutions. The good news? You can win back your fair share of foreign students by offering programs that international students want. Learn which programs are attracting the most international students and how to target high-opportunity areas for recruiting.

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May 11, 2023
Gray Insights

New and Emerging Academic Programs for 2023

Discover the emerging academic programs that could shake up higher education in 2023! From the Creator Economy to Energy Storage, Climate Change Adaptation, and the Science of Well-Being, these innovative emerging programs address cultural shifts, new technologies, and scientific breakthroughs that are shaping the world. Learn how early adoption of emerging programs can positively impact both students and schools, and position them for success in a changing world.

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May 1, 2023
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