Higher-Education Demand Trends: January Results

closeup photo of

March 22, 2020

Interested in previous webinars?  Search the archive.
Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends.  Every month, we release the latest data on a free GrayReports Webinar.  Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees.  Gray’s data includes, by academic program and location, student inquiries, Google search volumes, and job postings.  If you miss the Webinar, please feel free to download the presentation or watch the replay.  To whet your appetite, below are highlights from the January Results GrayReports Webinar:

  • Inquiries are rising, but not for on-campus programs.
  • Conversions may be falling.
  • Inquiries are falling for most of the five largest programs.
  • Inquiries in the Big Five cities are mixed; some are rising and some are falling.
  • Google program searches rose strongly–up 9% in January.

Our guest Russ Natoce covered how to build and create a Marketing and Enrollment assessment plan. Watch the Webinar Below.

If you would like to download a copy of the presentation, you can find it here.
 

Our next GrayReports Webinar will be March  19th at 2:00 pm ET.  Please register on the right. 

Gray Associates

Gray Associates, Inc. provides the best available data, software, and facilitated processes to help higher education institutions make high-stakes decisions regarding academic programs, pricing, and locations.

About Gray DI

Gray DI provides data, software and facilitated processes that power higher-education decisions. Our data and AI insights inform program choices, optimize finances, and fuel growth in a challenging market – one data-informed decision at a time.

Related Posts
Subscribe to Our Blog

Don’t miss our latest research and insights

Related Posts

Gray Insights

Why Your AI Tutor Might Be Widening the Achievement Gap

AI tutoring tools promise personalization and better outcomes, yet emerging evidence reveals a hidden risk that could quietly widen learning gaps. A small group of motivated students gains the most, while many others see little benefit and may lose opportunities for deeper cognitive growth. Discover how well-intentioned AI use can backfire and what strategies truly ensure that AI supports equity, independence, and lasting student success.

Read More
Gray Insights

Gray DI’s 2025 Holiday Gift Guide: Give the Gift of Data-Informed Decisions!

Get ready to rethink holiday gifting with a look at how data-informed tools can offer far more value than another mug or fruit basket. This guide showcases how Gray DI’s Program Evaluation System and AI College Companions bring clarity, better decisions, and meaningful improvements across campus, revealing how modern insights can shape a more confident and strategic year ahead.

Read More
Gray Insights

The 24/7 Career Advisor I Wish I’d Had in College

Many students hesitate to ask for help until it feels too late. This reflection explores that moment of uncertainty and how AI can help bridge the gap. Meet Career Companion, an empathetic 24/7 partner that helps students privately explore academic and career paths before meeting with an advisor. Discover how CoCo and the College Companions are reshaping how students navigate their choices with confidence and clarity.

Read More