New College Programs Announced in July: 5 Trends Higher Education Leaders Should Watch

August 13, 2026

Colleges and universities continue to add programs in familiar high-demand areas such as healthcare and technology. But the latest announcements reveal something more interesting: institutions are also changing how programs are packaged, combined, and delivered.

Gray Decision Intelligence tracked more than 80 distinct new program entries in announcements dated July 1-21, 2026. Bachelor’s programs represented the largest share, but graduate degrees, associate programs, and certificates also made up a significant portion of the new offerings.

Looking beyond individual program names, five trends stand out.

AI Is Moving Beyond the Computer Science Department

Artificial intelligence continues to generate new degree programs, but institutions are increasingly combining AI with other disciplines or business applications.

Morgan State University announced a bachelor’s degree in Artificial Intelligence, while Adrian College added several AI-related offerings, including AI for Business Strategy, Applied AI and Data Science, and a certificate in AI and the Future of Work.

Other institutions are taking an even more interdisciplinary approach. Endicott College announced Artificial Intelligence + Analytics Management, while the University of Maryland introduced an online master’s program in Geospatial Artificial Intelligence and Healthcare.

Boston University added master’s programs in Computer Science and Artificial Intelligence, Applied Economics, and Data Science.

The Bigger AI Program Signal: AI may be evolving from a program category into a capability layered across disciplines. Institutions evaluating AI opportunities should consider where AI complements existing academic strengths rather than assuming the answer is another general AI degree.

Healthcare Growth Is Broader Than Nursing

Nursing remains prominent, but July’s announcements show institutions expanding across a much wider range of healthcare and health-adjacent fields.

The University of North Dakota announced master’s and doctoral programs for Adult Gerontology Acute Care Nurse Practitioners. Butler University added Respiratory Therapy, and Bethel University announced a master’s in Speech-Language Pathology.

Other launches include Clinical Mental Health Counseling at Georgetown College, Marriage and Family Therapy at Cornerstone University, a Ph.D. in Health Professions Education at the University of Pittsburgh, and a graduate certificate in Health Informatics at the University of Arkansas at Little Rock.

Dental programs are also appearing. Sacred Heart University announced a bachelor’s in Dental Hygiene, while Southwestern Illinois College added Dental Hygiene and Dental Assisting programs.

The Bigger Healthcare Program Signal: Healthcare opportunities are becoming more specialized. For institutions considering expansion, the question is increasingly not whether healthcare demand exists, but which healthcare fields fit local student demand, workforce needs, clinical capacity, and institutional economics.

Colleges Are Building More Direct Workforce Pathways

Some of the most notable announcements are not broad academic disciplines at all. They are programs tied to specific occupations, industries, or opportunities for career advancement.

Examples include:

  • Helicopter Operations at the University of North Dakota
  • Construction Management and Technology and Construction Leadership at Nunez Community College
  • Fire Medic at Moraine Park Technical College
  • Electrical Technology at Garden City Community College
  • Paraeducator and Justice Studies certificates at the Community College of Vermont
  • Safety Management and Healthcare Administration pathways at the Community College of Beaver County

These programs suggest a continued emphasis on making the connection between education and career outcomes more visible to students.

The Bigger Workforce Pathway Signal: Specificity can be part of the value proposition. A program name that clearly communicates the skills students will learn or the work they can pursue may be easier for prospective students and employers to understand than a more general degree title.

The Pathway May Matter as Much as the Program

One of the strongest themes in the announcements is that institutions are not simply adding new subjects. They are creating new ways into existing professions.

Davenport University announced a one-year MBA. Texas A&M University-Kingsville added an RN-to-BSN option, Rockford University announced an LPN-to-BSN program, and MidAmerica Nazarene University introduced a direct-entry Master of Science in Nursing.

Online delivery is also being used selectively. New online programs in the tracking set include Social Work at Trevecca Nazarene University; Nursing Leadership and Education at Muskingum University; History and Social Work at Elizabeth City State University; Computer Science and Artificial Intelligence at Boston University; and Geospatial Artificial Intelligence and Healthcare at the University of Maryland.

The Bigger Program Planning Signal:  When evaluating new-program opportunities, institutions may need to ask two questions instead of one:

“What should we offer, and what is the right pathway for the students we want to serve?”

Degree level, time to completion, modality, and entry requirements can materially change the market for a program.

Interdisciplinary Programs Are Becoming a Differentiation Strategy

Some of July’s most interesting programs sit between traditional academic categories.

Boston University’s Applied Economics and Data Science combines quantitative technology with economics. Adrian College’s AI for Business Strategy blends technology and management. The University of Maryland’s Geospatial Artificial Intelligence and Healthcare connects three distinct areas. Other examples include Political Communications, Health Policy Leadership and Management, Spanish Communication: Translation and Interpreting, and Japanese Business Culture.

These combinations can help institutions differentiate programs in crowded markets while connecting existing academic capabilities to emerging needs.

But interdisciplinary does not automatically mean viable. The combinations still need enough student interest, a clear career story, and economics that work for the institution.

Bachelor’s Degrees Still Lead, but Graduate Programs Are a Major Part of the Story

The mix of credentials is also noteworthy.

After removing duplicate listings in the tracking set, approximately 39 percent of the distinct program entries were bachelor’s programs. Master’s programs accounted for about 22 percent, while doctoral and graduate certificate programs pushed graduate-level offerings to roughly one-third of the total. Associate degrees represented about 15 percent.

That mix suggests institutions are pursuing several markets simultaneously: traditional undergraduates, working adults, career changers, and professionals seeking advancement.

It also reinforces the point that institutions should not evaluate a new program opportunity solely at the discipline level. A bachelor’s, master’s, certificate, and accelerated pathway in the same field can have very different students, competitors, economics, and enrollment potential.

What Should Colleges Learn from This Month’s New Program Announcements?

The lesson isn’t that every institution needs an AI degree, another healthcare program, or a new certificate.

New program announcements are useful because they provide an early view of where competitors believe opportunity exists. But an announcement is not proof that a market is attractive.

Before following a trend, institutions should determine:

  • Is student interest actually growing?
  • How much competition already exists?
  • Is employer demand strong in the markets graduates will enter?
  • What degree level and modality fit the target student?
  • Can the institution realistically deliver the program?
  • Will enrollment and revenue justify the investment?

The most promising idea is not necessarily the program receiving the most headlines. It is the program where student demand, market opportunity, institutional strengths, and financial realities align.

And increasingly, finding that opportunity may require looking beyond the program title itself to the specific audience, pathway, and combination of skills that make the offering different.


Ready to explore your next program opportunity? See how Program Remix helps you build new programs from the strengths you already have.

Mary Ann Romans

Associate Vice President, Marketing

Mary Ann creates, defines, and executes marketing strategy at Gray Decision Intelligence.

About Gray DI

Gray DI provides data, software, and facilitated processes that power higher-education decisions. Our data and AI insights inform program choices, optimize finances, and fuel growth in a challenging market—one data-informed decision at a time.

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