Gray Insights
The Degree Dividend: Is College Worth It?
Does college still deliver value? New data challenges common myths about ROI, debt, and career outcomes while revealing what’s really driving the debate.
July 7, 2026
Liv Rooth
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Gray Insights
Degrees of Trust: Public Perception of the Value of a Degree and Confidence in Higher Ed
A college degree remains a powerful path to economic mobility, but public confidence in higher education is far more complicated. Explore the growing gap between perceived value and institutional trust.
June 23, 2026
Gray Insights
Why Your Next Best Freshman Class Might Be 65+
The “silver tsunami” may be higher education’s next big opportunity. Explore how aging demographics could reshape lifelong learning, workforce needs, and new program growth.
May 12, 2026
Gray Insights
Ghosting College?
Why are fewer students choosing college? Enrollment is falling despite steady populations, with sharp declines in male participation reshaping the future. What’s driving this shift, and what can institutions do next?
May 5, 2026
Gray Insights
The Chart That Scared Higher Education
Is the demographic cliff real or overstated? Updated data, clearer visuals, and overlooked student segments reveal a manageable headwind, not a collapse.
April 21, 2026
Gray Insights
The “Turbulent 20s”
The “demographic cliff” may not be what it seems. Unpack global data, myths, and market realities shaping enrollment fears in today’s higher ed landscape.
April 16, 2026
Gray Insights
From Brain Rot to Pickleball: Why We’re Paying to Touch Grass
Discover the “Unplugged” movement. From the “Attention Economy” to new college majors in Ecotherapy and Adventure Education, explore why we’re escaping back to reality.
February 3, 2026
Gray Data
Addressing the Primary Care Gap: How Higher Ed Can Lead with PA Programs
A growing physician shortage is reshaping the future of healthcare and higher education. As demand for primary care rises, Physician Assistant (PA) programs are stepping in, offering a faster, more flexible path to the workforce. Explore how PA programs are becoming a key growth opportunity for colleges and a vital solution for U.S. healthcare.
June 26, 2025
Gray Data
Business As Usual? Not Exactly.
Business degrees remain a cornerstone of higher education, but recent trends show student expectations and institutional strategies are shifting. With MBA applications rising in 2024 and flexible, tech-integrated formats gaining momentum, schools are adapting to meet evolving workforce demands. From AI-enhanced curricula to dual degrees and online options, what’s fueling renewed interest in business education—and how are institutions responding?
May 1, 2025