Liv Rooth

Gray Data

Business As Usual? Not Exactly.

Business degrees remain a cornerstone of higher education, but recent trends show student expectations and institutional strategies are shifting. With MBA applications rising in 2024 and flexible, tech-integrated formats gaining momentum, schools are adapting to meet evolving workforce demands. From AI-enhanced curricula to dual degrees and online options, what’s fueling renewed interest in business education—and how are institutions responding?

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May 1, 2025
Gray Data

BSN-Prepared Nurses Are Vital to Better Patient Outcomes

The demand for BSN-prepared nurses is rising—and with good reason. As healthcare systems seek to improve patient outcomes and meet evolving workforce expectations, nursing education is under increasing pressure to keep pace. But recent trends reveal a complex picture. From shifting enrollment patterns to growing capacity challenges, there’s more beneath the surface than meets the eye.

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April 24, 2025
Gray Data

Trending Now: Creator Economy College Programs Are Growing

The creator economy, projected to skyrocket to $78.91 billion by 2031, is transforming career opportunities, and higher education is rising to meet the moment. From degrees in digital media influence to certificates in influencer marketing, colleges are crafting programs that blend creativity with cutting-edge skills like AI, marketing, and content creation. As influencers redefine modern celebrity and employers prioritize social media expertise, these programs are shaping the next generation of industry leaders in a dynamic and ever-evolving field.

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November 26, 2024
Gray Data

Battling Disinformation and Misinformation in the Age of AI

As digital disinformation grows more sophisticated, institutions are preparing students to tackle the challenges of AI-driven misinformation. Digital media literacy requirements are increasing, with universities offering new programs addressing disinformation across various fields. From specialized degrees to emerging career paths, higher education is responding to the need for professionals who can discern fact from fiction. Discover how academic programs are evolving to meet this challenge and what it means for future graduates.

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October 1, 2024
Gray Data

Is Dual Enrollment a Growing Opportunity for Higher Ed?

Dual enrollment is rapidly expanding, with students aged 17 or younger now representing 10 percent of undergraduate enrollment, especially at community colleges. As this trend continues, institutions are navigating both opportunities and challenges in financial sustainability. Discover how states are embracing innovative funding models that prioritize equity and long-term success, helping turn this enrollment growth into sustainable revenue for institutions and positive outcomes for students.

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August 15, 2024
Gray Data

US Needs More Cyber Warriors: Program Opportunities on the Rise

In the first half of 2024, several US higher education institutions faced significant cyberattacks, spotlighting a growing crisis and opportunity. These incidents highlight the urgent need for cybersecurity professionals. As interest in cybersecurity programs surges, higher education has a unique opportunity to turn this challenge into a strategic advantage. Discover how institutions can mitigate cyber threats while preparing students for high-demand careers, securing both their futures and those of their students.

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July 25, 2024
Gray Data

Beyond Borders: The New Face of International Students in the US

A surge in international student enrollment is revitalizing US higher education, with numbers soaring in 2023 to mark the fastest growth in four decades. Beyond the impressive totals, new markets are emerging while traditional ones decline. Explore the shifting dynamics, highlighting the rise of Indian students and the decline of Chinese enrollments, and uncover unexpected new sources of student demand. From Dhaka to Hyderabad, discover the data-informed strategies that can help institutions navigate the evolving international student market.

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July 2, 2024
Gray Data

International Student Enrollment Is Rebounding in the US

International student enrollment in US higher education is on the rise again, marking a pivotal moment for institutions nationwide. With new policy shifts favoring the US and a strong global student satisfaction rating, there’s a unique opportunity to attract top talent. Discover how these students enrich campuses, fuel economic growth, and what future trends in program demand might mean for the landscape of higher education.

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June 18, 2024
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