Liv Rooth

Gray Insights

Ghosting College?

Why are fewer students choosing college? Enrollment is falling despite steady populations, with sharp declines in male participation reshaping the future. What’s driving this shift, and what can institutions do next?

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Gray Insights

The “Turbulent 20s”

The “demographic cliff” may not be what it seems. Unpack global data, myths, and market realities shaping enrollment fears in today’s higher ed landscape.

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Gray Data

Addressing the Primary Care Gap: How Higher Ed Can Lead with PA Programs

A growing physician shortage is reshaping the future of healthcare and higher education. As demand for primary care rises, Physician Assistant (PA) programs are stepping in, offering a faster, more flexible path to the workforce. Explore how PA programs are becoming a key growth opportunity for colleges and a vital solution for U.S. healthcare.

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Gray Data

Business As Usual? Not Exactly.

Business degrees remain a cornerstone of higher education, but recent trends show student expectations and institutional strategies are shifting. With MBA applications rising in 2024 and flexible, tech-integrated formats gaining momentum, schools are adapting to meet evolving workforce demands. From AI-enhanced curricula to dual degrees and online options, what’s fueling renewed interest in business education—and how are institutions responding?

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Gray Data

BSN-Prepared Nurses Are Vital to Better Patient Outcomes

The demand for BSN-prepared nurses is rising—and with good reason. As healthcare systems seek to improve patient outcomes and meet evolving workforce expectations, nursing education is under increasing pressure to keep pace. But recent trends reveal a complex picture. From shifting enrollment patterns to growing capacity challenges, there’s more beneath the surface than meets the eye.

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Gray Data

Trending Now: Creator Economy College Programs Are Growing

The creator economy, projected to skyrocket to $78.91 billion by 2031, is transforming career opportunities, and higher education is rising to meet the moment. From degrees in digital media influence to certificates in influencer marketing, colleges are crafting programs that blend creativity with cutting-edge skills like AI, marketing, and content creation. As influencers redefine modern celebrity and employers prioritize social media expertise, these programs are shaping the next generation of industry leaders in a dynamic and ever-evolving field.

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Gray Data

Battling Disinformation and Misinformation in the Age of AI

As digital disinformation grows more sophisticated, institutions are preparing students to tackle the challenges of AI-driven misinformation. Digital media literacy requirements are increasing, with universities offering new programs addressing disinformation across various fields. From specialized degrees to emerging career paths, higher education is responding to the need for professionals who can discern fact from fiction. Discover how academic programs are evolving to meet this challenge and what it means for future graduates.

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